Online Booking: A slot in just a few clicks with Doinsport

In 2023, it is difficult to ignore it. Online booking shapes our daily activities. Hotels, plane tickets, train or concert tickets, restaurants, hairdressers, all sectors now offer the possibility to book online.

What about online booking for sports and leisure complexes ?

Like all the aforementioned sectors, the sports and leisure sector is not exempt from this underlying trend. However, in the face of increasing demand from their clients, complexes must adapt their strategy to these new practices.

What are the advantages of online booking for complexes ?

1. Time saving

The staff of a sports and leisure center spends an average of 12 hours per week on the phone to record bookings. Allowing your clients to book online saves a part of this time. Time that you can allocate to higher value-added tasks. Doinsport clients report an average time saving of 7 hours per week.

2. Reduce losses

72% of the lost revenue for a sports or leisure center comes from cancellations and payment failures. Implementing online booking combined with electronic payments helps to safeguard against such mishaps. If you are apprehensive about implementing online payment: no stress! Doinsport has established various payment methods that are not burdensome for your clients.

What online booking platforms for which audience?

Implementing online booking in your complex must be accompanied by a multi-channel strategy. Your goal is simple: ensure to convert the largest number of clients to this mode of "booking".

As the French leader in online booking software for sports and leisure clubs, Doinsport has conducted an in-depth study to identify the consumption habits of your clients.

1. Those over 30: “Never without my computer”

They witnessed a revolution and embraced it: people aged 30 and over are hooked on their computers. They are the ones who book the most activities through the booking portals embedded on our clients' websites.

For example, at La Maison du Squash in the Nantes suburbs, 56% of those over 30 book via their PC.

The same observation can be made at “ Let Padel ” in Orléans with 52% of bookings made by 30-65 year-olds via the complex's website.

However, while this age group prefers the computer, other means of booking are also performing well.

2. Social Media: “Organize and book on Facebook obviously”

This is particularly the case for the Facebook booking portal implemented by Doinsport on the business page of its partner sports and leisure complexes. On average, a little less than 10% of bookings go through this trans-generational channel. The volume can, however, be much higher. The Facebook portal of Kemp'5 in Quimper accounts for 15% of online bookings for the complex.

Nevertheless, Facebook is aging, and applications such as Instagram or TikTok do not (yet) allow third-party solutions to integrate portals like those of Doinsport.

3. Gen Z and Millennials: “The smartphone glued to the hand”

So, to ensure that everyone finds their happiness, Doinsport has developed a unique tool in the market. It is a 100% customized application, in the colors of your club. This media is favoured by 15-24 year-olds, with nearly 80% downloading and booking through it.

Finally, it also appeals to older individuals, with between 30 and 40% connecting to their favorite club's dedicated app. They book and pay for their activities there!

The little extras of this solution:

• Searching for partners

• The online store

• The virtual wallet

Would you like to know more about online booking on the Doinsport software? Visit here