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Sports Complexes: Retaining customers with online booking
Online booking, a must in 2021
In 2021, customer habits and expectations regarding the booking of their activities have changed significantly, a shift in consumption habits accelerated by Covid-19. It is now essential to offer your customers flexibility and comfort in the booking process to retain your clientele, particularly by providing online booking for your sports complex.
Whether through your app or your website, your customers will appreciate being able to book their session independently and in just a few clicks.
In addition to making booking more accessible in your sports complex, online booking represents a time saver for staff. No longer will you need to spend hours on the phone taking reservations; with online booking and payment, you can dedicate that time to other tasks and thus develop your business. An automated management of your schedules will allow you, in particular, to optimize your off-peak hours and therefore develop your clientele.
Personalize the customer experience and retain with online booking
Offering online booking is one thing; making it a simple and intuitive experience is another. A booking process that is too complex can quickly turn into a constraint and hinder bookings. Therefore, it is essential to think about your booking platform (app, site…) by simplifying the necessary information as much as possible.
If your customers have already created an account on your booking app, you already have their contact details (first name, last name, email, phone number), so all that remains is to collect the information related to their session.
Segment the customers of your sports complex and personalize your marketing messages
This information is valuable and will allow you to define your customer types and segment your database. Good segmentation guarantees that you transmit the appropriate message to your customers and increases your chances of retaining them. These statistical tools will also be essential for effectively managing your establishment by adapting your offers to the activity.
By booking online, prospects enter your database. Use the information provided to follow up with them. Often, if they no longer come to your complex, it’s not because they are avoiding you but simply because they don't think of you. A gentle reminder with targeted offers will give you a booking recurrence rate nearing 70% compared to 48% without communication.
What integrated communication tools does Doinsport offer?
Email
SMS
Push Notification (Mobile App)
Develop your online store to generate new revenue and retain your clientele
Do not neglect the image your customers have of you. Often, your members perceive you as a reference place for the sport they practice, your members are your best ambassadors. They are the most likely to recommend your center to friends and colleagues. Therefore, it is relevant to market personalized equipment or accessories that can be worn even outside of your complex.
Upselling represents an excellent way for your club to generate new revenue. Moreover, it will improve the customer experience by offering new products and services.
Online booking, a must in 2021
In 2021, customer habits and expectations regarding the booking of their activities have changed significantly, a shift in consumption habits accelerated by Covid-19. It is now essential to offer your customers flexibility and comfort in the booking process to retain your clientele, particularly by providing online booking for your sports complex.
Whether through your app or your website, your customers will appreciate being able to book their session independently and in just a few clicks.
In addition to making booking more accessible in your sports complex, online booking represents a time saver for staff. No longer will you need to spend hours on the phone taking reservations; with online booking and payment, you can dedicate that time to other tasks and thus develop your business. An automated management of your schedules will allow you, in particular, to optimize your off-peak hours and therefore develop your clientele.
Personalize the customer experience and retain with online booking
Offering online booking is one thing; making it a simple and intuitive experience is another. A booking process that is too complex can quickly turn into a constraint and hinder bookings. Therefore, it is essential to think about your booking platform (app, site…) by simplifying the necessary information as much as possible.
If your customers have already created an account on your booking app, you already have their contact details (first name, last name, email, phone number), so all that remains is to collect the information related to their session.
Segment the customers of your sports complex and personalize your marketing messages
This information is valuable and will allow you to define your customer types and segment your database. Good segmentation guarantees that you transmit the appropriate message to your customers and increases your chances of retaining them. These statistical tools will also be essential for effectively managing your establishment by adapting your offers to the activity.
By booking online, prospects enter your database. Use the information provided to follow up with them. Often, if they no longer come to your complex, it’s not because they are avoiding you but simply because they don't think of you. A gentle reminder with targeted offers will give you a booking recurrence rate nearing 70% compared to 48% without communication.
What integrated communication tools does Doinsport offer?
Email
SMS
Push Notification (Mobile App)
Develop your online store to generate new revenue and retain your clientele
Do not neglect the image your customers have of you. Often, your members perceive you as a reference place for the sport they practice, your members are your best ambassadors. They are the most likely to recommend your center to friends and colleagues. Therefore, it is relevant to market personalized equipment or accessories that can be worn even outside of your complex.
Upselling represents an excellent way for your club to generate new revenue. Moreover, it will improve the customer experience by offering new products and services.
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Drive your club
Ready to transform your padel club?
Join the +1,000 clubs that trust Doinsport. Get started in less than 30 minutes and see the difference from the very first day.
Drive your club
Ready to transform your padel club?
Join the +1,000 clubs that trust Doinsport. Get started in less than 30 minutes and see the difference from the very first day.
We are here to support you.